The Adonai Foundation is a group of 20-something Ugandans based in the capital city of Kampala with a vision for using business to transform impoverished communities. They are talented and inspiring young entrepreneurs, and it is an authentic privilege for us to participate as an investor in their endeavor.
We see in this group the innate entrepreneurial drive that nearly all Africans possess. Having grown up dependent on their survival instincts to put food on the table, and in many cases to survive rebel attacks and civil war, they’ve developed their abilities to innovate, think creatively, and get things done.
The group we are investing in is composed of a really remarkable cast of characters. We met a number of them in 2007, and we’ve maintained contact over the past several years. Our summer 2012 BridgeBuilder fellow – Alex Moore – connected with the group’s CEO, Dusman Salmah. Dusman is a delightful young lady with strong financial acumen and business sense, but also a deep desire to engage in the growth and development of her community. Together with a group of 20-30 young professionals, she is spearheading an operation that aims to invest in profitable and scalable business ventures within local Ugandan communities, and reinvest profits back into civic development initiatives.
We enthusiastically made our initial investment into Adonai’s seed multiplication project (see the write-up on the details of this project on our blog here) in September of 2012, and then made a follow-on funding to support the project’s growth in January 2013. The agricultural cycle takes about 18 months to come to full fruition; stay tuned to our blog for updates on this awesome team.